Find the point of view
What does the brand believe that its category does not? That is the film.
04.4 / BRAND FILMS← Motion Graphics
Say it once.Make it last.
Cinematic, type-led films that carry a brand’s point of view, built to anchor a launch, a campaign or a homepage.
SEE THE CRAFT
ROASWELL: a 16 second title film in three chapters
A concept film for our own studio, shot entirely in motion design. Use the chapter markers to jump between Signal, Intent and Return.
CONCEPT SAMPLE
Made by the Roaswell studio to show how we work. Not client work, and not a real brand.
WHAT YOU GETEverything it takes
Everything it takes
to ship.
Defined deliverables, agreed before work starts, so scope never becomes a surprise.
01
Concept and treatment
The idea, the tone and the visual language, written and boarded before production.
02
Manifesto script
Words that sound like the brand and are short enough to be remembered.
03
Motion-led direction
Typographic, illustrative or mixed-media, chosen to fit the story and the budget.
04
Sound and music direction
A score and sound design that does half the emotional work.
05
Master film and cutdowns
The full piece plus 30, 15 and 6 second versions for every channel.
06
Brand motion toolkit
Transitions, easing and title styles so the look continues in everything that follows.
HOW IT RUNSFrom brief
From brief
to finished.
Four stages, each with a clear output, so you always know what is being made and why.
Write the treatment
Chapters, rhythm, key frames and sound, agreed before a frame is animated.
Make it
Design, animation and sound built together so the cut breathes.
Release and extend
Launch the master, then keep the idea alive with cutdowns and the motion toolkit.
WHERE IT CONNECTSOne studio.
One studio.
One system.
Motion works hardest when it is briefed by data and delivered where the budget is.
QUESTIONSGood questions,
Good questions,
straight answers.
Not what you need? Ask us directly and a senior person will reply.
Do you shoot live action?
We direct motion-led films. If a project needs live action, we plan it with a production partner and keep the motion direction in-house.
How long is a brand film?
The idea decides. Most are between 30 seconds and two minutes, with shorter versions cut from the master.
Who owns the film?
You do. We agree usage rights and deliver layered source files as part of the project.
Can the film live on our homepage?
Yes. We deliver a lightweight loop and a poster frame, with the full film one click away.
Is this only for big brands?
No. A tightly written type-led film can cost a fraction of a live shoot and still feel like a point of view.