Define the belief
Who is watching, what do they doubt, and what should they believe when it ends?
04.2 / EXPLAINER VIDEOS← Motion Graphics
Make the complexobvious.
A short animated explanation that turns a hard product or idea into something a buyer can repeat to their boss.
SEE THE CRAFT
From scattered attention to a customer, in 14 seconds
A concept explainer about how a funnel works. Dots are people. Watch how many enter, how many convert, and how the story is carried by motion alone.
CONCEPT SAMPLE
Made by the Roaswell studio to show how we work. Not client work, and not a real brand.
WHAT YOU GETEverything it takes
Everything it takes
to ship.
Defined deliverables, agreed before work starts, so scope never becomes a surprise.
01
Script and narrative
A tight script built around the one thing the viewer must believe by the end.
02
Style frames and storyboard
The look and every scene agreed on paper before animation begins.
03
Custom illustration and animation
Original visuals built for your product, not stock icons moved around.
04
Voiceover direction and sound
Casting guidance, direction and a mixed track, or a music-only version.
05
Captioned cutdowns
Short versions for social and paid with captions already baked in.
06
Landing page ready
Compressed files, a poster frame and a transcript so the video helps the page instead of slowing it.
HOW IT RUNSFrom brief
From brief
to finished.
Four stages, each with a clear output, so you always know what is being made and why.
Write and board
Script and storyboard together, so every line has a picture that earns its place.
Design and animate
Style frames first, then animation in modular scenes that are easy to update.
Finish and deploy
Sound, captions, cutdowns and placement on the pages and campaigns that need it.
WHERE IT CONNECTSOne studio.
One studio.
One system.
Motion works hardest when it is briefed by data and delivered where the budget is.
QUESTIONSGood questions,
Good questions,
straight answers.
Not what you need? Ask us directly and a senior person will reply.
How long should an explainer be?
As short as the idea allows. Most land between 45 and 90 seconds, with 15 and 30 second cutdowns for social.
Do you write the script?
Yes. We can also work from your script or a rough brief and shape it for the screen.
What if the product changes?
We build in modular scenes so a feature can be swapped or updated without redoing the whole film.
How many revision rounds are included?
We agree the rounds per project up front and put them at the stages where changes are cheap: script, boards, then animation.
Where do explainers work best?
Landing pages, sales decks, onboarding, email, and paid placements that need a quick, clear pitch.